TY  - GEN
AU  - McDaniel, Carl
AU  - Gates, Roger
TI  - Marketing research essentials
SN  - 0471448451
U1  - 381.1072 
PY  - 2004///
CY  - New Jersey
PB  - John Wiley
KW  - COMMERCE
KW  - COMMERCE TRADE
KW  - MARKETING CHANNELS
ER  -