00289    a2200121   4500020001500000082001500015100002000030245003300050250000900083260004000092300002100132650001400153  a0132033658  a658.5bCHE  aChisnall, Peter  aStratigic business marketing  a3rd.  aNew YorkbPrentice Hallc1995g1985  axi, 506p.c24cm.  aMARKETING