00319    a2200109   4500020001500000082001500015100001600030245008600046260003200132300001700164650002800181  a141293088X  a658.8bBLY  aBlythe, Jim  aA very short fairly interesting and reasonably cheap book about studing marketing  aNew DelhibSAGEc2006g2006  a146p.c19cm.  aMANAGEMENT OF MARKETING