Perreault, William D. <br/><br/>
Basic marketing :  a global-managerial approach 

 - 15th ed. 
 - New York:  McGraw-Hill,  2005 
 - xli, 793p.;  27cm 
<br/><br/><label>ISBN: </label>0072525231 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER