Quelch, John A. <br/><br/>
Marketing management:  text and cases 

 - Boston  McGraw-Hill  1993 
 - xiii, 848p.;  26cm. 
<br/><br/><label>ISBN: </label>0256109559 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / QUE