TY  - GEN
AU  - Roman, Kenneth
AU  - Mass, jane; 
AU  - Nisenholtz, Martin
TI  - How to advertise : : what works, what doesn't - and why
SN  - 0749438495
U1  - 659.1 
PY  - 1976///
CY  - London
PB  - Kogan Page
KW  - ADVERTISING
ER  -