TY  - GEN
AU  - Turban, Efraim
AU  - King, David; Viehland, Dennis; Lee, Jae
TI  - Electronic commerce 2006: a managerial persepective
SN  - 0131854615
U1  - 658.872 
PY  - 2006///
CY  - New Jersey
PB  - Prentice-Hall
KW  - TELEMARKETING AND DIRECT MARKETING
ER  -