Kim, W. Chan <br/><br/>
Blue ocean strategy  how to create uncontested market space and make the competition irrelevant 

 - Boston  Harvard Business School Press  2005 
 - XV, 240p.  25cm. 
<br/><br/><label>ISBN: </label>9781591396192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.802  / KIM