00398    a2200121   4500020001800000082001700018100001700035245010000052260005400152300002100206650002800227700002100255  a9781591396192  a658.802bKIM  aKim, W. Chan  aBlue ocean strategybhow to create uncontested market space and make the competition irrelevant  aBostonbHarvard Business School Pressc2005g2005  aXV, 240p.c25cm.  aMANAGEMENT OF MARKETING  aMauborgne, Renee