Smith, P.R. <br/><br/>
Marketing communications :  an integrated approach 

 - 4th. 
 - London:  Kogan Page,  1993 
 - xvi, 696p.;  26cm. 
<br/><br/><label>ISBN: </label>8175542888 9788175542884 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Media<br/>Advertising<br/>Direct marketing<br/>International marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / SMI