Boyd, Harper W. <br/><br/>
Marketing management  a strategic approach with a global orientation 

 - 3rd.  
 - Boston  McGraw-Hill  1998 
 - xxii, 547p.  26cm. 
<br/><br/><label>ISBN: </label>0071154299 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOY