TY  - GEN
AU  - Boyd, Harper W.
AU  - Walker, Orville C.; Larreche, Jean-Claude
TI  - Marketing management: a strategic approach with a global orientation
SN  - 0071154299
U1  - 658.8 
PY  - 1998///
CY  - Boston
PB  - McGraw-Hill
KW  - MANAGEMENT OF MARKETING
ER  -