Loudon, David L. <br/><br/>
Consumer behavior  concepts and applications 

 - 4th.  
 - New York  McGraw-Hill  1993 
 - xxiii, 788p.  26cm. 
<br/><br/><label>ISBN: </label>0070387672 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER RESEARCH
<br/><br/><label>Dewey Class. No.: </label>658.834  / LOU