TY  - GEN
AU  - Weitz, Barton A.
AU  - Tanner, John F.
AU  - Castleberry, Stephen B.
TI  - Selling: building partnerships
SN  - 0072549289
U1  - 658.85 
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill
KW  - MANAGEMENT OF MARKETING
ER  -