Morrison, Margaret A. <br/><br/>
Using qualitative research in advertising :  strategies, techniques and applications 

 - New Delhi:  Sage,  2002 
 - xi, 139p.;  22cm. 
<br/><br/><label>ISBN: </label>0761923837 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING AND PUBLIC RELATIONS<br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1072  / USI