TY  - GEN
AU  - Morrison, Margaret A.
AU  - Haley, Eric
AU  - Sheehan, Kim Bartel
AU  - Taylor, Ronald E.
TI  - Using qualitative research in advertising: strategies, techniques and applications
SN  - 0761923837
U1  - 659.1072 
PY  - 2002///
CY  - New Delhi
PB  - Sage
KW  - ADVERTISING AND PUBLIC RELATIONS
KW  - ADVERTISING
ER  -