TY  - GEN
AU  - Gourville, John T.
AU  - Quelch, John A.
AU  - Rangan, V.Kasturi
TI  - Problems and cases in health care marketing
SN  - 0072887761
U1  - 362.10688 
PY  - 2005///
CY  - Boston
PB  - McGraw - Hill
KW  - Physical illness
ER  -