TY  - GEN
AU  - Ball, Donald A.
AU  - Mcculloch, Wendell H.
AU  - Minor, Michael S.
AU  - Geringer, J. Michael
AU  - Frantz, Paul L.
TI  - International business: the challange of global competition
SN  - 0071214275
U1  - 658.049 
PY  - 2004///
CY  - Boston
PB  - McGraw - Hill
KW  - INTERNATIONAL BUSINESS
ER  -