00491 a2200193 4500 9783540253600 658.827 KOT 7158 9956 Kotler, Philip B2B brand management New York Springer 2006 2006 xvi, 357p. 25cm. MANAGEMENT MANAGEMENT OF MARKETING SALES PROMOTION USE OF BRANDS AND TRADEMARKS Pfoertsch, Waldemar SR 35881 35881 0 0 0 0 SRC MAIN MAIN REF 2008-09-22 0 658.827KOT 24228 2017-08-28 00:00:00 0.00 2016-10-31 SR 0 0 0 0 REF MKDL MKDL REF 2010-12-27 0 658.827KOT 64110 2010-12-27 00:00:00 0.00 2016-10-31 PR 0 0 0 0 SRC MKDL MKDL REF 2010-12-27 0 658.827KOT 64111 2010-12-27 00:00:00 0.00 2016-10-31 SR