Drummond, Graeme <br/><br/>
Strategic marketing planning and control 

 - 2nd.  
 - Amsterdam  Elsevier  2003 
 - xvi, 306p.  25cm. 
<br/><br/><label>ISBN: </label>0750652365 9780750652360 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Strategic analysis<br/>Product Development<br/>Brand strategy
<br/><br/><label>Dewey Class. No.: </label>658.84  / DRU