TY  - GEN
AU  - Drummond, Graeme
AU  - Ensor, John
TI  - Strategic marketing planning and control
SN  - 0750652365
U1  - 658.84 
PY  - 2003///
CY  - Amsterdam
PB  - Elsevier
KW  - Export marketing
KW  - Strategic analysis
KW  - Product Development
KW  - Brand strategy
ER  -