Etzel, Michael J. <br/><br/>
Marketing 

 - 12th 
 - Boston  McGraw-Hill  2001 
 - xxii, 734p.  26cm. 
<br/><br/><label>ISBN: </label>0073660310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / ETZ