Kotler, Philip <br/><br/>
Marketing management  analysis, planning, implementation and control 

 - 9th  
 - New delhi  Prentice hall  1997 
 - xxxvii, 859p.  25cm. 
<br/><br/><label>ISBN: </label>8120311787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT