Kotler, Philip <br/><br/>
Principles of marketing 

 - New jersey  Prentice hall  2001 
 - xvii, 523p.  28cm. 
<br/><br/><label>ISBN: </label>0130648531 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT