Kotler, Philip <br/><br/>
Principles of marketing 

 - 6th  
 - New Delhi  Prentice- Hall  1994 
 - xix, 742p.  28cm. 
<br/><br/><label>ISBN: </label>8120309308 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT