00318    a2200133   4500020001500000082001500015100001900030245002800049250000900077260004200086300002200128650001400150700002000164  a8120309308  a658.8bKOT  aKotler, Philip  aPrinciples of marketing  a6th   aNew DelhibPrentice- Hallc1994g1995  axix, 742p.c28cm.  aMARKETING  aArmstrong, gary