Kotler, Philip <br/><br/>
Marketing management 

 - 11th ed. 
 - USA:  Prentice - Hall,  2003 
 - xxix, 706p.;  25cm. 
<br/><br/><label>ISBN: </label>0130497150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT