Kotler, Philip <br/><br/>
Principles of marketing 

 - 3rd  
 - London  Prentice - Hall  2002 
 - xxxi, 856p.  28cm. 
<br/><br/><label>ISBN: </label>0273646621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI