00349    a2200133   4500020001500000082001500015100001900030245002800049250000900077260004000086300002300126650001400149700005200163  a0273646621  a658.8bPRI  aKotler, Philip  aPrinciples of marketing  a3rd   aLondonbPrentice - Hallc2002g2002  axxxi, 856p.c28cm.  aMARKETING  aArmstrong, Gary; Saunders, John; Wong, Veronica