TY  - GEN
AU  - Kotler, Philip
AU  - Armstrong, Gary; Saunders, John; Wong, Veronica
TI  - Principles of marketing
SN  - 0273646621
U1  - 658.8 
PY  - 2002///
CY  - London
PB  - Prentice - Hall
KW  - MARKETING
ER  -