Bateson, John E. <br/><br/>
Managing services marketing  text and readings 

 - 4th  
 - New York  Harcourt brace college  1999 
 - xxvi, 471p.  28cm. 
<br/><br/><label>ISBN: </label>0030225191 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAT