TY  - GEN
AU  - Bateson, John E.
AU  - Hoffman, K. Douglas
TI  - Managing services marketing: text and readings
SN  - 0030225191
U1  - 658.8 
PY  - 1999///
CY  - New York
PB  - Harcourt brace college
KW  - MARKETING
ER  -