TY  - GEN
AU  - Wheeler, Alina
TI  - Designing brand identity
SN  - 9780471746843
U1  - 658.827 
PY  - 2006///
CY  - New Jersey
PB  - Wiley
KW  - SALES PROMOTIONMARKET MANAGEMENT OF MARKETING
KW  - MANAGEMENT
KW  - USE OF BRANDS AND TRADEMARKS
ER  -