Schultz, Don E. <br/><br/>
Strategic brand communication campaigns 

 - 5th  
 - Lincolnwood  NTC Business  2001 
 - xxii, 378p.  23cm. 
<br/><br/><label>ISBN: </label>0844229520 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>SALES PROMOTIONMARKET MANAGEMENT OF MARKETING<br/>USE OF BRANDS AND TRADEMARKS
<br/><br/><label>Dewey Class. No.: </label>658.827  / SCH