TY  - GEN
AU  - Schultz, Don E.
AU  - Barnes, Beth E
TI  - Strategic brand communication campaigns
SN  - 0844229520
U1  - 658.827 
PY  - 2001///
CY  - Lincolnwood
PB  - NTC Business
KW  - MANAGEMENT
KW  - SALES PROMOTIONMARKET MANAGEMENT OF MARKETING
KW  - USE OF BRANDS AND TRADEMARKS
ER  -