00432    a2200133   4500020001500000082001700015100001700032245008800049260004200137300002100179650001500200650005000215650003300265  a0844222577  a658.827bMAR  aMarconi, Joe  aThe brand marketing book bcreating managing and extending the value of your brand   aLincolnwoodbNTC Businessc2001g2001  axv, 247p.c24cm.  aMANAGEMENT  aSALES PROMOTIONMARKET MANAGEMENT OF MARKETING  aUSE OF BRANDS AND TRADEMARKS