TY  - GEN
AU  - Lindstrom, Martin
AU  - Andersen, Tim Frank
TI  - Brand building : on the internet
SN  - 0749433132
U1  - 658.827 
PY  - 2000///
CY  - London
PB  - Kogan Page
KW  - SALES PROMOTIONMARKET MANAGEMENT OF MARKETING
KW  - MANAGEMENT
KW  - USE OF BRANDS AND TRADEMARKS
ER  -