Keller, Kevin Lane <br/><br/>
Strategic brand management  building measuring and managing brand equity 

 - 2nd. 
 - New Delhi  Prentice - Hall  2005 
 - xxvii, 788p.  24cm. 
<br/><br/><label>ISBN: </label>8120323092 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>USE OF BRANDS AND TRADEMARKS<br/>SALES PROMOTIONMARKET MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL