TY  - GEN
AU  - Keller, Kevin Lane
TI  - Strategic brand management: building measuring and managing brand equity
SN  - 8120323092
U1  - 658.827 
PY  - 2005///
CY  - New Delhi
PB  - Prentice - Hall
KW  - MANAGEMENT
KW  - USE OF BRANDS AND TRADEMARKS
KW  - SALES PROMOTIONMARKET MANAGEMENT OF MARKETING
ER  -