TY  - GEN
AU  - Mohammed, Rafi A.
AU  - Paddison, Gordon J.
AU  - Fisher, Robert J.
AU  - Jaworski, Bernard J.
TI  - Internet marketing: building advantage in the networked economy 
SN  - 0071232591
U1  - 658.84 
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
KW  - INTERNET MARKETING
ER  -