00285    a2200109   4500020001500000082001500015100002300030245003700053260005000090300002100140650001400161  a0198775768  a658.8bOXF  aBlois, Keith eed.  aThe oxford textbook of marketing  aNew YorkbOxford University pressc2000g2000  axi, 658p.c25cm.  aMARKETING