Bird, Drayton <br/><br/>
Commonsense direct marketing 

 - 4th ed. 
 - London:  Kogan page, 
 - viii, 386p.;  24cm. 
<br/><br/><label>ISBN: </label>0749431210 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BIR