Kotler, Philip <br/><br/>
Principles of marketing 

 - 9th.  
 - New Delhi  Prentice - Hall  2001 
 - xxxi, 841p.  27cm. 
<br/><br/><label>ISBN: </label>8120318390 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT