Kotler, Philip <br/><br/>
Principles of marketing 

 - 8th  
 - New Delhi  Prentice - Hall  1999 
 - xvi, 695p.;  28cm. 
<br/><br/><label>ISBN: </label>8120314905 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT