TY  - GEN
AU  - Cutlip, Scott M.
AU  - Center, Allen H; Broom, Glen M.
TI  - Effective public relations
SN  - 0135412110
U1  - 659.2 
PY  - 2000///
CY  - New Jersey
PB  - Prentice - Hall
KW  - ADVERTISING AND PUBLIC RELATIONS
KW  - PUBLIC RELATIONS
ER  -