Crawford, C. Merle <br/><br/>
New products management 

 - 5th ed. 
 - Chicago:  IRWIN,  1996 
 - xxix, 508p.  24cm. 
 - The Irwin series in marketing  .
<br/><br/><label>ISBN: </label>0256187789 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Production research and cevelopment <br/>Management of production 
<br/><br/><label>Dewey Class. No.: </label>658.575  / CRA