TY  - GEN
AU  - Skinner
AU  - Essen, Von
AU  - Mersham
TI  - Handbook of public relations 
SN  - 9780195789041
U1  - 659.2 
PY  - 2006///
CY  - Oxford
PB  - Oxford University
KW  - ADVERTISING AND PUBLIC RELATIONS
KW  - PUBLIC RELATIONS
ER  -