Kelley, Larry <br/><br/>
Advertising media planning  a brand management approach 

 - New York  M.E.Sharpe  2004 
 - vii, 144p.  23cm. 
<br/><br/><label>ISBN: </label>0765613107 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING AND PUBLIC RELATIONS<br/>PLANNING AND CONTROL
<br/><br/><label>Dewey Class. No.: </label>659.111  / KEL