TY  - GEN
AU  - Kelley, Larry
AU  - Jugenheimer, Donald W
TI  - Advertising media planning: a brand management approach
SN  - 0765613107
U1  - 659.111 
PY  - 2004///
CY  - New York
PB  - M.E.Sharpe
KW  - ADVERTISING AND PUBLIC RELATIONS
KW  - PLANNING AND CONTROL
ER  -