Wells, William <br/><br/>
Advertising principles & practice 

 - 6th.  
 - New Delhi  Prentice - Hall  2003 
 - xxvii, 599p.  28cm. 
<br/><br/><label>ISBN: </label>8120326121 
<br/><br/><label>Subjects--Topical Terms: </label><br/>GENERAL TOPICS OF ADVERTISING<br/>ADVERTISING AND PUBLIC RELATIONS
<br/><br/><label>Dewey Class. No.: </label>659.1  / WEL